{"data":{"prismic":{"blog_article":{"article_type":"News","title":[{"type":"heading1","text":"State of Social 05: Your May update","spans":[{"start":9,"end":15,"type":"strong"},{"start":29,"end":35,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Did You Notice When WhatsApp Deployed An Update That Capitalised Everything Across The App? Verity, certainly did. Read more on the WhatsApp Capitalisation Outrage and more updates from the world of social media in May. ","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager","profile_picture":null},"published":"2024-06-14","image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/c0b459b95f9e663a6b6c5907e73976ca/d47f1/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg","srcSet":"/static/c0b459b95f9e663a6b6c5907e73976ca/b5b92/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 200w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/3ff6e/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 400w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/d47f1/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 800w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/86173/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 1200w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/a5547/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 1600w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/a2a9f/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.jpg 7232w","srcWebp":"/static/c0b459b95f9e663a6b6c5907e73976ca/0c129/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp","srcSetWebp":"/static/c0b459b95f9e663a6b6c5907e73976ca/0e93d/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 200w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/2259f/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 400w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/0c129/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 800w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/45222/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 1200w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/1f191/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 1600w,\n/static/c0b459b95f9e663a6b6c5907e73976ca/72c99/ZoKztR5LeNNTwrqq_StateofSocialBlogPost-5-.webp 7232w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"state-of-social-o5-your-may-update"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 04: The essential April recap","spans":[{"start":0,"end":9,"type":"strong"},{"start":15,"end":34,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Better late than never, eh? Verity is back again with the next State of Social. In this series she takes the hard work out of staying on top of the *constantly* fluctuating world of social media. Whether you're a Social Media Manager looking to learn from your peers or whether you're a brand looking for a helping hand from the best - this one is for you. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkNveiol0Zci9HSG_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"article_type":"News","published":"2024-05-14","link":{"uid":"state-of-social-04-april-recap"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ZkNveiol0Zci9HSG_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-04-april-recap"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 03: So, what happened in March?","spans":[{"start":0,"end":47,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"In this month's State of Social: Brands are getting intimate in your DMs; much like your mum's white blazer, all things come back in fashion, and the same goes for static formats on social; longer reels have arrived, and Pinterest delivers a body positivity slam dunk. Let's get cracking, shall we?","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zg1U48t2UUcvBW81_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"article_type":"News","published":"2024-04-04","link":{"uid":"state-of-social-03-so-what-happened-in-march"},"image":{"dimensions":{"width":7232,"height":4064},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Zg1U48t2UUcvBW81_StateofSocialBlogPost-3-.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-03-so-what-happened-in-march"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 02: Your essential February updates","spans":[{"start":0,"end":51,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Living, breathing, and digesting social media is what our Social Media Manager, Verity, does on the daily. This month, she's back with a rundown of everything trending, changing, and updating in the fast-paced world of social media. So, if you’re after a February recap – let’s dive right in. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":5524,"height":3104},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/65e5e044676dc480aae095e0_state-of-social-feb.jpg?auto=format,compress"},"article_type":"News","published":"2024-02-29","link":{"uid":"state-of-social-02"},"image":{"dimensions":{"width":5524,"height":3104},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/65e5e044676dc480aae095e0_state-of-social-feb.jpg?auto=format,compress"},"_meta":{"uid":"state-of-social-02"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"State of Social 01: Get ahead of the game","spans":[{"start":0,"end":41,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"As you might expect, our Social Media Manager really loves social media. Instagram, TikTok, BeReal, Meta, X, Snapchat; you name it, Verity is all over it. We thought all this insight was too good to keep to ourselves, so we’re happy to introduce the State of Social. The content series where we lift the lid on how to not just do social well, but smash it. ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Verity Hyde","job_title":"Social Media Manager"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/19c992f9-db5e-4226-a6e4-e3eb58995db4_State+of+Social+Blog+Post+%281%29.jpg?auto=compress,format"},"article_type":"News","published":"2024-01-12","link":{"uid":"the-state-of-social-number-one-"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/19c992f9-db5e-4226-a6e4-e3eb58995db4_State+of+Social+Blog+Post+%281%29.jpg?auto=compress,format"},"_meta":{"uid":"the-state-of-social-number-one-"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"The month of May brought us Eurovision, an early general election and Google’s new generative A.I. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"And of course, the ever-fluctuating World of Social delivered some blinders.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"So get ready to get your fix of the latest digital, creator-led content; get comfy, grab a cuppa, and let’s dive right in.  ","spans":[],"direction":"ltr"},{"type":"heading2","text":"Nosy Threads","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Taking inspiration from X, Instagram Threads has now added view counts to posts in a bid to allow users of the platform more understanding of their reach and engagement figures.    ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"For those seeking to build their online presence, the change will contain a few of the nuts and bolts to help improve their strategy and grow their audience and meet business goals.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"But many have criticised the latest addition – claiming it may do more harm than good, especially given the decision made a few years ago to hide like counts and limiting comments on posts. If Thread view counts are high, yet vanity engagement numbers are low – is that a motivational driver to creators?  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"TLDR; dependant on your perspective and goals, it could be a good thing!","spans":[],"direction":"ltr"},{"type":"heading2","text":"Instagram tests notes on feed posts and Reels","spans":[],"direction":"ltr"},{"type":"paragraph","text":"After months of testing the Notes feature on posts and Reels, Instagram has now launched a live test of expanded Notes options.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The lucky few can now add Notes to in-feed posts and Reels to boost engagement by using Notes as conversation starter prompts on posts.  ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Notes has been around since December 2022, and were created to provide a simple way to leave an engagement trigger for other users in the app.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Mainly popular with younger users, (teens are more 10x more likely to created Notes in the app than any other user age group), the Notes feature  now appears on almost every element of the app to double down on its initial success with the important demographic.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"So, will they be used? Will the teens care? We’ll be keeping a close eye to find out.","spans":[],"direction":"ltr"},{"type":"heading2","text":"TikTok launches new creative AI suite platform","spans":[{"start":0,"end":46,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"Calling all aspiring TikTok creators! TikTok has launched a brand-new dashboard: ‘TikTok Studio’ which will enable creators to manage every aspect of their account – including their presence, video uploads, insights, editing, and performance.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"TikTok Studio has replaced the old ‘Creator Centre’, and includes an updated version of the previous platform, but all in one easy-to-find place – that’s now desktop accessible. The platform also features more of a push on its monetisation tools, allowing creators to manage all aspects of monetisation within the platform.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"As well as Studio, TikTok also launched its new Symphony platform recently, described as a ‘new Creative AI suite that blends human imagination with AI-powered efficiency to help marketers scale content development, creativity, and productivity on TikTok’. The platform is designed to amalgamate all of its various AI ad tools into one place, with a focus on integration and to help advertisers create at scale.","spans":[],"direction":"ltr"},{"type":"paragraph","text":" And last but not least...","spans":[],"direction":"ltr"},{"type":"heading2","text":"WhatsApp Backtracks On Capital Letters For Everything","spans":[],"direction":"ltr"},{"type":"paragraph","text":"No, this wasn’t an April fools…","spans":[],"direction":"ltr"},{"type":"paragraph","text":"WhatsApp recently caused a stir with fans after a minor yet very noticeable tweak appeared on the app.","spans":[{"start":60,"end":65,"type":"em"}],"direction":"ltr"},{"type":"paragraph","text":"WhatsApp users noticed a slightly different look to the platform last month, with some avid fans expressing they've been \"disturbed\" by the alterations - and took to social media to rally for the changes to be reversed immediately.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"For over fifteen years, the chat interface has looked the same. With users seeing the same familiar message when checking the status and availability of their contacts. Users appear as \"online\", typing...\" or \"recording audio\".","spans":[],"direction":"ltr"},{"type":"paragraph","text":"These indicators have never been capitalised, a detail some may not have noticed. Yet since the change around 6 weeks ago, users have taken to social media to share frustrations over the move, resulting in a social media outpouring of rage.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"TikToker Ellie (@ellsdq), aired her grievances in a video, which has since gone viral, reaching over 1.2 million views, 61,600 likes and prompting 1,025 angry comments (which are hilarious).","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Here are a few of our favourites –","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"WhatsApp just lost its aesthetic.\"","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"Omg I genuinely thought I was going (more) insane","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\"It is making me INSANE, it's like an itch I can't scratch.\"","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Whether you noticed the difference or not, WhatsApp quickly backtracked on the update, with a spokesperson claiming it was a ‘small test – but it’s going back to normal now’. Brilliant.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Join us next month for another round up of the latest key news and events from the ever-changing landscape of digital, social, and everything trending.","spans":[],"direction":"ltr"}]}}],"_meta":{"uid":"state-of-social-o5-your-may-update"}}}},"pageContext":{"isCreatedByStatefulCreatePages":false,"rootQuery":"\n  query PrismicBlogArticleByDocumentID($uid: String!) {\n    prismic {\n      blog_article(uid: $uid, lang: \"en-gb\") {\n        ...prismicBlogArticleFields\n      }\n    }\n  }\n","id":"ZmsR_BcAACwAOUQ7","lang":"en-gb","uid":"state-of-social-o5-your-may-update","alternateLanguages":[]}}