{"data":{"prismic":{"allSectors":{"edges":[{"node":{"name":[{"type":"heading1","text":"Automotive","spans":[]}],"meta":{"uid":"automotive"}}},{"node":{"name":[{"type":"heading1","text":"Higher Education","spans":[]}],"meta":{"uid":"higher-education"}}},{"node":{"name":[{"type":"heading1","text":"Government and Defence","spans":[]}],"meta":{"uid":"government-and-defence"}}}]},"sector":{"name":[{"type":"heading1","text":"Higher Education","spans":[]}],"heading":[{"type":"heading1","text":"Digital transformation within higher education","spans":[]}],"intro":[{"type":"paragraph","text":"Understanding the complexities of digital transformation, how to transform digital systems, processes and cultures for higher education institutions – and getting the right results.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"As a leading digital transformation agency, we specialise in helping universities and colleges unlock their potential by modernising outdated systems, streamlining workflows, and creating a culture of innovation.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Our expertise in digital transformation in higher education goes beyond technology upgrades. We focus on delivering measurable results, from enhancing student experiences and improving operational efficiency to enabling data-driven decision-making. By collaborating closely with stakeholders, we ensure that every solution aligns with the institution's mission while fostering long-term success in a rapidly evolving educational landscape.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Whether it’s redefining digital strategies, implementing scalable platforms, or empowering teams with the tools and training they need, we’re here to help higher education institutions embrace meaningful, digital transformation. Let us guide your journey toward achieving sustainable growth and innovation in the digital age.","spans":[],"direction":"ltr"}],"heading_1":[{"type":"heading3","text":"Higher education institutions are faced with adapting to a rapidly changing digital landscape.","spans":[]}],"intro_1":[{"type":"paragraph","text":"At the same time, students are demanding more than ever from their digital experiences. We close the gap between expectation and reality.","spans":[]}],"seodescription":[{"type":"paragraph","text":"Explore how our digital transformation agency drives results for higher education. Discover tailored solutions for effective digital transformation.","spans":[],"direction":"ltr"}],"seotitle":[{"type":"paragraph","text":"Digital Transformation in Higher Education | Great State","spans":[],"direction":"ltr"}],"clientQuoteTabs":[{"author":{"__typename":"PRISMIC_Person","name":"Louise Morgan","job_title":"University of York"},"quote":[{"type":"paragraph","text":"\"From the outset they were clear on how they could add value, helping us to understand how to support our students, from undergraduates to alumni.\"","spans":[]}],"image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/b014692d-ab42-42c8-8666-bf5a84f50540_york%2Bquotes.jpg?auto=compress,format"},"client":"UOY","link":null},{"author":{"__typename":"PRISMIC_Person","name":"Tom Peake","job_title":"UWE Bristol"},"quote":[{"type":"paragraph","text":"\"Their ability to be flexible and go out of their way to help us has been critical for me. 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But isn't it time we look at the whole student experience? ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Doug Nestor","job_title":"Head of Business Development"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/1d5630d3-0814-4eed-806b-41e231a61ada_MicrosoftTeams-image+%2825%29+2.png?auto=compress,format"},"article_type":"Opinion","published":"2021-07-23","link":{"uid":"a-university-of-experiences"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/1d5630d3-0814-4eed-806b-41e231a61ada_MicrosoftTeams-image+%2825%29+2.png?auto=compress,format"},"_meta":{"uid":"a-university-of-experiences"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"paragraph","text":"Reinventing CX: the rise of the expectation gap","spans":[{"start":20,"end":31,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"Customer Experience Management is a hot topic. I get a least one..","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Guest","job_title":null},"thumbnail":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/9c065cb9-fcaf-4c5d-9f46-9a1a33806d49_Reinventing-CX_844x475.jpg?auto=compress,format"},"article_type":"Opinion","published":"2017-12-01","link":{"uid":"reinventing-cx-the-rise-of-the-expectation-gap"},"image":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/9c065cb9-fcaf-4c5d-9f46-9a1a33806d49_Reinventing-CX_844x475.jpg?auto=compress,format"},"_meta":{"uid":"reinventing-cx-the-rise-of-the-expectation-gap"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Why universities need to differentiate through experience","spans":[{"start":25,"end":57,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"For some time, the UK’s HE sector has recognised it needs to transform. Covid-19 has simply been the catalyst to accelerate known trends and set new expectations for education.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Kate Fitzpatrick","job_title":"Lead Strategist"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/66f78f40-ceb6-4994-a17c-f48732c67af1_HE-blog1.jpg?auto=compress,format&rect=0,0,844,474&w=904&h=508"},"article_type":"Opinion","published":"2021-03-04","link":{"uid":"shifting-perceptions-new-expectations"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/66f78f40-ceb6-4994-a17c-f48732c67af1_HE-blog1.jpg?auto=compress,format&rect=0,0,844,474&w=904&h=508"},"_meta":{"uid":"shifting-perceptions-new-expectations"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"A few weeks ago, we attended the Higher Education Partnership Network in Leeds. Over two days we met with Vice Chancellors, Digital Directors and Chief Information Officers who each offered a unique take on the challenges faced by Higher Education Institutions (HEIs). ","spans":[]},{"type":"paragraph","text":"We wanted to get to grips with the digital experience landscape within HEIs and discover how universities were keeping up with a digitally connected student body. Ultimately, we wanted to establish how digital transformation can improve the lived experience of both students and staff, for good.","spans":[]},{"type":"paragraph","text":"We heard first-hand about the challenges and opportunities HEI stakeholders are dealing with when designing and delivering digital experiences for their students. From our conversations it seems that the key challenges break down into three core areas: existing digital and organisational systems, understanding the lived student experience and finally, gathering and understanding the data.","spans":[]},{"type":"heading3","text":"Existing digital and organisational systems","spans":[{"start":0,"end":43,"type":"strong"}]},{"type":"list-item","text":"Many HEIs are still not customer and user centred in their thinking about students. Whilst thinking of students as “customers” may be a leap too far, all HEIs could and should be more customer centred in the design of their student digital experience.","spans":[]},{"type":"list-item","text":"Registering students for IT and library systems is an essential step for all HEIs and presents a key digital opportunity to start wider onboarding whilst engaging students in University life.","spans":[]},{"type":"list-item","text":"Siloed teams are a barrier to providing a single coherent experience, especially without the support and drive of senior leadership.","spans":[]},{"type":"list-item","text":"Off the shelf platforms that may accelerate the offering of key functionality, combined with legacy systems, create challenges when it comes to designing a coherent and consistent user experience for students.","spans":[]},{"type":"heading3","text":"The lived student experience ","spans":[{"start":0,"end":29,"type":"strong"}]},{"type":"list-item","text":"The importance of a solid digital experience is exemplified in early HE touchpoints, such as enrolment and initial orientation. HEIs need to provide a branded, curated journey to reduce any expectation gaps and maximise enrolment. This would allow HEI’s to increase data capture at this early stage to provide a more personalised experience throughout the first year","spans":[]},{"type":"list-item","text":"Using in-depth research to better understand students can pay dividends when attracting students. That and other rich data isn’t being fully exploited to create a better student digital experience, or when it comes to assisting supporting students beyond digital.","spans":[]},{"type":"list-item","text":"Those who’ve embraced using students as content creators and co-creators of the digital experience are delivering great results.","spans":[]},{"type":"list-item","text":"Information vs Interaction – HEI’s need to understand how students want to engage with content, what the content needs to do and how it gets delivered.","spans":[]},{"type":"list-item","text":"Attracting international students remains essential for most HEI’s, however hybrid and remote learning means they need additional language support to be successful academically.","spans":[]},{"type":"list-item","text":"The student digital experience is a largely untapped vehicle to support wider digital transformation and efficiencies within HEI’s.","spans":[]},{"type":"list-item","text":"Legacy systems present a significant but often not insurmountable challenge, as is the case with many organisations beyond HE.","spans":[]},{"type":"list-item","text":"New requirements from the Office For Students will be focusing on the increasing importance of digital onboarding and beyond.","spans":[]},{"type":"heading3","text":"Understanding the data","spans":[{"start":0,"end":22,"type":"strong"}]},{"type":"list-item","text":"HEIs need the data they have to work harder in order to create meaningful insights which drive real time physical interventions or contribute to relevant services that can help students.","spans":[]},{"type":"list-item","text":"Many IT Departments have adopted solid strategies for technology roadmaps across data interaction, but there is a lack of Experience Design vision relating to how it will combine as a single experience across a student’s lifecycle. ","spans":[]},{"type":"list-item","text":"Understanding the financial data. Funding gaps mean that HEIs need to find new ways to streamline operational costs. The UK undergraduate market is a loss-making segment but it provides a clear and stable revenue stream. ","spans":[]},{"type":"list-item","text":"Investment in attracting overseas students has increased but comes with some risks and with potentially undefined and volatile external forces. ","spans":[]},{"type":"heading3","text":"Conclusions","spans":[{"start":0,"end":11,"type":"strong"}]},{"type":"paragraph","text":"Unsurprisingly, some students and professors breathed a collective sigh of relief when the lecture theatres open their doors again, however the return of face-to-face learning doesn’t diminish the urgency and focus on digital transformation. It’s important for senior representatives and stakeholders to not lose momentum and continue to drive digital solutions as the answer to a holistically improved student experience, as well as academic outcomes. Digital transformation could and should be the linchpin on which graduates hang their mortarboards, as well-designed solutions can support not just undergraduates, but also international students, post-graduate students and alumni. The goal for universities should be to design a digital companion for students and staff that unifies the lived experience of all, achieves organisational transformation, whilst enabling efficiencies previously excluded from the digital umbrella. ","spans":[]},{"type":"paragraph","text":"The route to meaningful digital transformation isn’t a top down vs. bottom-up debate. The right path to take is a combination of both, opting for an agile approach that quickly and confidently defines a strategy that considers the bigger transformational picture. Discovery processes to understand the user needs, alpha and beta development stages and live evaluation enables continuous iteration and improvement based on user feedback. HEIs are complex; with multiple layers, end users, and stakeholders all benefiting from a slice of the digital pie. Therefore digital transformation requires a layered, agile and strategic approach. ","spans":[]},{"type":"paragraph","text":"The digital university experience is here to stay, so it’s time for universities to put their best digital foot forward. The final thing we learnt at HEPN: it isn’t only us feeling positive about the future of digital transformation coming up over the horizon. ","spans":[]}]}}],"_meta":{"uid":"high-expectations-within-higher-education"}}},{"article":{"__typename":"PRISMIC_Blog_article","article_type":"Reports","title":[{"type":"heading1","text":"The Higher Education Digital Experience Report","spans":[{"start":0,"end":46,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"Our new research deep dives into the current digital landscape of Higher Education. The results reveal an emerging Digital Experience Gap within universities, which is only set to increase.","spans":[]}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Nicola Hinds","job_title":"Strategy Director","profile_picture":{"dimensions":{"width":500,"height":500},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/d74f58dad9eaf531b1911b297bdb66b5769b1af9_gs-avatar-nikki.jpg?auto=compress,format"}},"published":"2022-06-21","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.png?auto=compress,format"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/253ac3ac335845d402dd2712be8aa5d1/ea5de/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.png","srcSet":"/static/253ac3ac335845d402dd2712be8aa5d1/6b0e5/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.png 200w,\n/static/253ac3ac335845d402dd2712be8aa5d1/a489e/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.png 400w,\n/static/253ac3ac335845d402dd2712be8aa5d1/ea5de/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.png 800w,\n/static/253ac3ac335845d402dd2712be8aa5d1/b36f0/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.png 1200w,\n/static/253ac3ac335845d402dd2712be8aa5d1/cfd9e/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.png 1600w,\n/static/253ac3ac335845d402dd2712be8aa5d1/96abc/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.png 1808w","srcWebp":"/static/253ac3ac335845d402dd2712be8aa5d1/0c129/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.webp","srcSetWebp":"/static/253ac3ac335845d402dd2712be8aa5d1/0e93d/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.webp 200w,\n/static/253ac3ac335845d402dd2712be8aa5d1/2259f/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.webp 400w,\n/static/253ac3ac335845d402dd2712be8aa5d1/0c129/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.webp 800w,\n/static/253ac3ac335845d402dd2712be8aa5d1/45222/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.webp 1200w,\n/static/253ac3ac335845d402dd2712be8aa5d1/1f191/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.webp 1600w,\n/static/253ac3ac335845d402dd2712be8aa5d1/70720/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"the-higher-education-digital-experience-report-2022"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Higher Education: The digital challenge lying ahead","spans":[{"start":0,"end":51,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"We're establishing how digital transformation can improve the lived experience of both students and staff within Higher Education, for good.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Stuart Avery","job_title":"Managing Director"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/cc0e72a4-c92f-4983-95aa-60af25b0f714_HE+Blog+post+header+.jpg?auto=compress,format"},"article_type":"Opinion","published":"2022-05-10","link":{"uid":"high-expectations-within-higher-education"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/cc0e72a4-c92f-4983-95aa-60af25b0f714_HE+Blog+post+header+.jpg?auto=compress,format"},"_meta":{"uid":"high-expectations-within-higher-education"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Why face-to-face university life needs a digital mirror","spans":[{"start":0,"end":55,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"H.E institutions are looking at how their digital services can support in-person learning environments. But isn't it time we look at the whole student experience? ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Doug Nestor","job_title":"Head of Business Development"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/1d5630d3-0814-4eed-806b-41e231a61ada_MicrosoftTeams-image+%2825%29+2.png?auto=compress,format"},"article_type":"Opinion","published":"2021-07-23","link":{"uid":"a-university-of-experiences"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/1d5630d3-0814-4eed-806b-41e231a61ada_MicrosoftTeams-image+%2825%29+2.png?auto=compress,format"},"_meta":{"uid":"a-university-of-experiences"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Collaborate, Don’t Compete – The Evolving Agency-Client Bond","spans":[],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Here we explore a new landscape; where agencies provide other specialisms, skills and experience to augment and enhance our clients’ teams.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Jack Ashdown","job_title":"Creative Director"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/b57954ec-7b44-4930-96fa-7a2e15c2c210_MicrosoftTeams-image+%2847%29.png?auto=compress,format"},"article_type":"Opinion","published":"2021-12-17","link":{"uid":"collaborate-dont-compete--the-changing-relationship-between-agency-and-client"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/b57954ec-7b44-4930-96fa-7a2e15c2c210_MicrosoftTeams-image+%2847%29.png?auto=compress,format"},"_meta":{"uid":"collaborate-dont-compete--the-changing-relationship-between-agency-and-client"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Our new research deep dives into the current digital landscape of Higher Education. Over 2,000 students were surveyed and university leaders interviewed, with the results revealing an emerging Digital Experience Gap within universities, which is only set to increase. ","spans":[]},{"type":"paragraph","text":"Download the Higher Education Digital Experience Report 2022","spans":[{"start":0,"end":60,"type":"hyperlink","data":{"link_type":"Web","url":"https://prismic-io.s3.amazonaws.com/greatstate/bfb40d4d-a437-49ae-81f8-3d3cab55ad50_The+Higher+Education+Digital+Experience+Report+2022.pdf"}}]},{"type":"paragraph","text":"Every university has ‘gone digital’ to varying degrees to better support its student population. These transformations are by no means complete, and digital experiences that support students’ university lives outside learning are even further behind. ","spans":[]},{"type":"paragraph","text":"This report looks in detail at what students expect from their university’s digital experience, the benefit to universities of meeting – and even exceeding – those expectations, and the challenges universities face in attempting to close the Digital Experience Gap. ","spans":[]},{"type":"paragraph","text":"Our research found that students expect the quality of the digital experience offered by their university to be as good as that offered face-to-face. The vast majority also believe the right digital experience would help them manage their wider student life, perform better academically, feel a part of the university, and maintain mental wellbeing. These are all factors which reduce undergraduate drop out and drive overall university performance. In addition, half the students we surveyed said the quality of a university’s digital experience was the key factor in their choice of where to study. ","spans":[]},{"type":"paragraph","text":"What’s more, there are significant differences in the adoption of these experiences by key segments of the student population. At a time when universities are actively trying to tackle diversity, inclusivity and equality, it’s alarming to discover that the students they’re trying hardest to attract may be those least likely to expect, engage with, or get value from digital experiences. ","spans":[]},{"type":"paragraph","text":"Our report not only reveals insights but offers much needed guidance to universities that is needed in order to future proof higher education institutions as well as keep both academic and other outcomes high in an ever competing sector. ","spans":[]},{"type":"paragraph","text":"Download the Higher Education Digital Experience Report 2022","spans":[{"start":0,"end":60,"type":"hyperlink","data":{"link_type":"Web","url":"https://prismic-io.s3.amazonaws.com/greatstate/bfb40d4d-a437-49ae-81f8-3d3cab55ad50_The+Higher+Education+Digital+Experience+Report+2022.pdf"}}]}]}}],"_meta":{"uid":"the-higher-education-digital-experience-report-2022"}}},{"article":{"__typename":"PRISMIC_Blog_article","article_type":"Opinion","title":[{"type":"heading1","text":"Race Against Time: Digital Growth for Challenger Universities","spans":[],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Why do students choose a particular university? Historically it depended on circumstances, location and grades. Well it looks like that's set to change, and quickly. ","spans":[]}],"seodescription":null,"seotitle":[{"type":"paragraph","text":"Race Against Time: Digital Growth for Challenger Universities","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Nicola Hinds","job_title":"Strategy Director","profile_picture":{"dimensions":{"width":500,"height":500},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/d74f58dad9eaf531b1911b297bdb66b5769b1af9_gs-avatar-nikki.jpg?auto=compress,format"}},"published":"2022-07-11","image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/936459ef-8899-486b-a498-e44e38172629_TIME+IS+RUNNING+OUT.jpg?auto=compress,format"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.779527559055118,"src":"/static/c9ddc7a968e008bdf64086d2d88b4e63/d47f1/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.jpg","srcSet":"/static/c9ddc7a968e008bdf64086d2d88b4e63/b5b92/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.jpg 200w,\n/static/c9ddc7a968e008bdf64086d2d88b4e63/3ff6e/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.jpg 400w,\n/static/c9ddc7a968e008bdf64086d2d88b4e63/d47f1/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.jpg 800w,\n/static/c9ddc7a968e008bdf64086d2d88b4e63/86173/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.jpg 1200w,\n/static/c9ddc7a968e008bdf64086d2d88b4e63/a5547/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.jpg 1600w,\n/static/c9ddc7a968e008bdf64086d2d88b4e63/1bd97/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.jpg 1808w","srcWebp":"/static/c9ddc7a968e008bdf64086d2d88b4e63/0c129/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.webp","srcSetWebp":"/static/c9ddc7a968e008bdf64086d2d88b4e63/0e93d/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.webp 200w,\n/static/c9ddc7a968e008bdf64086d2d88b4e63/2259f/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.webp 400w,\n/static/c9ddc7a968e008bdf64086d2d88b4e63/0c129/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.webp 800w,\n/static/c9ddc7a968e008bdf64086d2d88b4e63/45222/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.webp 1200w,\n/static/c9ddc7a968e008bdf64086d2d88b4e63/1f191/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.webp 1600w,\n/static/c9ddc7a968e008bdf64086d2d88b4e63/70720/936459ef-8899-486b-a498-e44e38172629_TIME%2BIS%2BRUNNING%2BOUT.webp 1808w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"race-against-time---why-the-digital-expectation-gap"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"The Higher Education Digital Experience Report","spans":[{"start":0,"end":46,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"Our new research deep dives into the current digital landscape of Higher Education. The results reveal an emerging Digital Experience Gap within universities, which is only set to increase.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Nicola Hinds","job_title":"Strategy Director"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.png?auto=compress,format"},"article_type":"Reports","published":"2022-06-21","link":{"uid":"the-higher-education-digital-experience-report-2022"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/830c9665-ab90-47ca-b350-9298f62a7854_GS_HE_Blog.png?auto=compress,format"},"_meta":{"uid":"the-higher-education-digital-experience-report-2022"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Higher Education: The digital challenge lying ahead","spans":[{"start":0,"end":51,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"We're establishing how digital transformation can improve the lived experience of both students and staff within Higher Education, for good.","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Stuart Avery","job_title":"Managing Director"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/cc0e72a4-c92f-4983-95aa-60af25b0f714_HE+Blog+post+header+.jpg?auto=compress,format"},"article_type":"Opinion","published":"2022-05-10","link":{"uid":"high-expectations-within-higher-education"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/cc0e72a4-c92f-4983-95aa-60af25b0f714_HE+Blog+post+header+.jpg?auto=compress,format"},"_meta":{"uid":"high-expectations-within-higher-education"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Why face-to-face university life needs a digital mirror","spans":[{"start":0,"end":55,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"H.E institutions are looking at how their digital services can support in-person learning environments. But isn't it time we look at the whole student experience? ","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Doug Nestor","job_title":"Head of Business Development"},"thumbnail":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/1d5630d3-0814-4eed-806b-41e231a61ada_MicrosoftTeams-image+%2825%29+2.png?auto=compress,format"},"article_type":"Opinion","published":"2021-07-23","link":{"uid":"a-university-of-experiences"},"image":{"dimensions":{"width":904,"height":508},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/1d5630d3-0814-4eed-806b-41e231a61ada_MicrosoftTeams-image+%2825%29+2.png?auto=compress,format"},"_meta":{"uid":"a-university-of-experiences"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Why do students choose a particular university? Obviously, it depends largely on the course they seek, their circumstances, location and the grades they achieved.","spans":[]},{"type":"paragraph","text":"According to research by UCAS 83% of students choose their course before their university. But other factors come into play, particularly academic and overall reputation which can have a powerful influence.","spans":[{"start":13,"end":29,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.ucas.com/file/435551/download?token=VUdIDVFh"}}]},{"type":"paragraph","text":"We surveyed over 2000 students and university leaders and our insights strongly pointed to another increasingly important factor – the delivery of digital learning and the wider digital campus experience. The debate about fees has brought the idea of Higher Education as a service and students as customers into sharp relief.","spans":[{"start":58,"end":70,"type":"hyperlink","data":{"link_type":"Web","url":"https://prismic-io.s3.amazonaws.com/greatstate/bfb40d4d-a437-49ae-81f8-3d3cab55ad50_The+Higher+Education+Digital+Experience+Report+2022.pdf"}}]},{"type":"paragraph","text":"Covid pushed ill-prepared universities into delivering learning through digital channels almost overnight and many of those swiftly adopted technologies are sitting alongside existing legacy systems and forming the basis of the current digital experience for students across the country. Whilst ‘normal service’ has largely resumed, the emphasis on digital within H.E is sticking around, but universities need more than an Enterprise Teams subscription to keep the university system afloat. Learning transitioned quickly to the online space, but wider support services were widely left behind.","spans":[]},{"type":"paragraph","text":"The combination of concerns about value for money, compounded by digital platforms brought about thanks to Covid, has caused a crisis in student confidence in Higher Education. National Student Survey scores in 2021 show a significant decline, while complaints to the Office of the Independent Adjudicator (OIA) are at an all-time high. Students expect to have a digital experience that at least works well, and up until now have been forgiving when it comes to the current shortcomings, but that ‘grace period’ looks like it’s on its last legs. Currently, students are only partially digitally served by their universities, and it’s essential that universities continue to push for digital advancement and innovations, riding on the momentum created by the pandemic. ","spans":[]},{"type":"paragraph","text":"So what is the the powerful issue underlying the dissatisfaction? It boils down to digital transformation and expectations of service delivery.","spans":[]}]}},{"__typename":"PRISMIC_Blog_articleBodyContent_width_image","type":"content_width_image","primary":{"caption":"Insight from the Higher Education Digital Experience Report","content_width_image":{"dimensions":{"width":2160,"height":1080},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE+VERSION_GS_HE_Stat_91_F1+copy.jpg?auto=compress,format"},"content_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":2,"src":"/static/5cb53246d8b75fdb9296610e5feb5a0c/e3107/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.jpg","srcSet":"/static/5cb53246d8b75fdb9296610e5feb5a0c/b754d/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.jpg 320w,\n/static/5cb53246d8b75fdb9296610e5feb5a0c/4dbff/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.jpg 640w,\n/static/5cb53246d8b75fdb9296610e5feb5a0c/e3107/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.jpg 1280w,\n/static/5cb53246d8b75fdb9296610e5feb5a0c/0979f/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.jpg 1920w,\n/static/5cb53246d8b75fdb9296610e5feb5a0c/af899/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.jpg 2160w","srcWebp":"/static/5cb53246d8b75fdb9296610e5feb5a0c/80f20/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.webp","srcSetWebp":"/static/5cb53246d8b75fdb9296610e5feb5a0c/c172f/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.webp 320w,\n/static/5cb53246d8b75fdb9296610e5feb5a0c/c03cf/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.webp 640w,\n/static/5cb53246d8b75fdb9296610e5feb5a0c/80f20/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.webp 1280w,\n/static/5cb53246d8b75fdb9296610e5feb5a0c/14e3c/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.webp 1920w,\n/static/5cb53246d8b75fdb9296610e5feb5a0c/5ebd2/76ee5aab-004a-4dbf-b32b-24507b4b364f_WEBSITE%2BVERSION_GS_HE_Stat_91_F1%2Bcopy.webp 2160w","sizes":"(max-width: 1280px) 100vw, 1280px","presentationWidth":1280}}}}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"heading3","text":"Universities are not exempt from transformation","spans":[]},{"type":"paragraph","text":"High expectations of digital service are not simply an after-shock from the impact of Covid on H.E. In almost every other aspect of human life and business, digital transformation driven by customer expectations is in full flood. We are an app-based society. Why should universities be exempt?","spans":[]},{"type":"paragraph","text":"The Higher Education Digital Experience Report 2022 revealed the huge gap between the digital experience delivery and expectations. We found that the TikTok generation of students see the digital campus experience as important as a traditional face-to-face university life and learning.","spans":[{"start":0,"end":51,"type":"hyperlink","data":{"link_type":"Web","url":"https://prismic-io.s3.amazonaws.com/greatstate/bfb40d4d-a437-49ae-81f8-3d3cab55ad50_The+Higher+Education+Digital+Experience+Report+2022.pdf"}}]},{"type":"list-item","text":"91% think university digital services should be as strong as face-to-face campus life and learning ","spans":[]},{"type":"list-item","text":"Almost 70% of students say digitised universities must become as good as Amazon, Netflix and Facebook","spans":[]},{"type":"paragraph","text":"Much focus has been given to digital learning in isolation and this is understandable given the impact of Covid on course delivery. But our study points to more comprehensive ideas amongst students about what university should be like - 93% want learning and campus services combined in a complete digital experience.","spans":[]},{"type":"paragraph","text":"The strength of the opinion expressed in our study suggests digital delivery is now a fundamental aspect of the university experience undergraduates expect to receive. We found less than a quarter (23%) think their university’s digital learning delivery is comparable to current standards of technology in other areas of life and this figure fell further when students we asked about wider service delivery.","spans":[]},{"type":"list-item","text":"90% of students say a good digital experience aids academic performance","spans":[]},{"type":"list-item","text":"86% say good digital experiences help maintain mental wellbeing","spans":[]}]}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"heading3","text":"Who will make the leap first?","spans":[]},{"type":"paragraph","text":"All it will take is for one HE institution to show students what a twenty first century university experience should be like to win a big first-mover advantage.","spans":[]},{"type":"paragraph","text":"Given it takes two to three years to implement a digital strategy across a large organisation, complacent HE organisations may not act fast enough to close the gap as student patience runs out and expectations increase. Universities that fail to act now may be left behind creating an opportunity for challenger universities (typically former polytechnics and newer institutions) to close the gap or overtake ‘premier league’ institutions within for example the Russell Group. There is now a real danger that some universities will attribute this shift in student sentiment to the pandemic alone, but that really isn't the case. ","spans":[]},{"type":"paragraph","text":"Our study suggests universities have a limited time post Covid to act. It presents a stark contrast between what digital native students want and what they are getting – they expect to be respected as customers. Universities must understand the specific needs of their unique group of customers. They need to recognise exactly where customer needs are not currently being met and, equally importantly, the areas of the experience customers most value, as these might not be the ones they expect.","spans":[]},{"type":"paragraph","text":"This means embracing “customer-centred” design thinking, so services are designed around students, rather than what is perceived best practice and suit the traditions of the organisation.","spans":[]}]}}],"_meta":{"uid":"race-against-time---why-the-digital-expectation-gap"}}}],"content_listing":[{"heading":[{"type":"heading3","text":"Research, insight and mapping","spans":[]}],"content":[{"type":"paragraph","text":"Qualitative and quantitative research helps gain a deep understanding of needs and pain points, so we can provide recommendations that make a real impact on the student experience.","spans":[]}]},{"heading":[{"type":"heading3","text":"Designing the student experience","spans":[]}],"content":[{"type":"paragraph","text":"We use insights gathered from your students, combined with our understanding of the wider higher education landscape, to create the right experience for your institution.","spans":[]}]},{"heading":[{"type":"heading3","text":"Product design and development","spans":[]}],"content":[{"type":"paragraph","text":"Our user-led approach to design allows us to adapt to changing needs. That means using continuous optimisation cycles to consider everything from analytics insights to faculty feedback.","spans":[]}]},{"heading":[{"type":"heading3","text":"Platform evaluation and selection","spans":[]}],"content":[{"type":"paragraph","text":"Our platform-agnostic engineers can help you get the right outcome. We work with your teams to identify the right platforms, ensuring a modern, robust and scalable architecture and roadmap is in place.","spans":[]}]},{"heading":[{"type":"heading3","text":"Technical consultancy","spans":[]}],"content":[{"type":"paragraph","text":"Our Engineering team has decades of experience integrating digital transformation systems, building new capabilities and finding innovative solutions to problems. We can match your needs to the right member of our team.","spans":[],"direction":"ltr"}]},{"heading":[{"type":"heading3","text":"Supercharge your team","spans":[]}],"content":[{"type":"paragraph","text":"We can add value and accelerate delivery by augmenting your in-house team. That can mean increasing capacity or accelerating product direction, adding capability and upskilling internal teams.","spans":[]}]}],"body":[{"__typename":"PRISMIC_SectorBodyListing__case_study","type":"listing__case_study","label":null,"primary":{"listing_title":[{"type":"heading2","text":"Great Work","spans":[]}]},"fields":[{"case_study":{"__typename":"PRISMIC_Case_study","_linkType":"Link.document","title":[{"type":"paragraph","text":"University of the West of England","spans":[{"start":0,"end":33,"type":"strong"}],"direction":"ltr"}],"portrait_image":{"dimensions":{"width":626,"height":670},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aSm7lnNYClf9nlYi_UWEMob1.png?auto=format,compress"},"landscape_image":{"dimensions":{"width":1280,"height":700},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aSm7lnNYClf9nlYh_UWEHero1.png?auto=format,compress"},"link":{"uid":"a-digital-experience-built-for-the-next-generation-of-students"}}},{"case_study":{"__typename":"PRISMIC_Case_study","_linkType":"Link.document","title":[{"type":"paragraph","text":"UWE Subject Readiness Review ","spans":[]}],"portrait_image":{"dimensions":{"width":626,"height":670},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/26992846-c0a6-485f-aec3-8e59637200cb_GS_Website_UWE_SRR_Portrait_626x670px.jpg?auto=compress,format"},"landscape_image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/7ae5c9ce-9e96-4b79-95fa-78b4a44e3084_GS_Website_UWE_SRR_Landscape_1280x511px.jpg?auto=compress,format"},"link":{"uid":"uwe-subject-readiness-review"}}}]}],"meta":{"uid":"higher-education"}}}},"pageContext":{"isCreatedByStatefulCreatePages":false,"rootQuery":"\nquery PrismicSectorByUID($uid: String!) {\n    prismic {\n        allSectors {\n          edges {\n            node {\n              name\n              meta: _meta {\n                uid\n              }\n            }\n          }\n        }\n      sector(uid: $uid, lang: \"en-gb\") {\n          ...prismicSectorFields\n      }\n    }\n  }\n","id":"YukydREAACMA4NtT","lang":"en-gb","uid":"higher-education","alternateLanguages":[]}}