{"data":{"prismic":{"blog_article":{"article_type":"Reports","title":[{"type":"heading1","text":"Loyalty By Design | How To Build Digital Experiences Gen Z Choose To Return To","spans":[{"start":0,"end":17,"type":"strong"},{"start":53,"end":58,"type":"strong"},{"start":69,"end":75,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"The latest phase in our Gen Z insight programme has landed. This time, we've cracked the Gen Z loyalty code. The answer? They aren't loyal to brands, they're loyal to experiences.","spans":[],"direction":"ltr"}],"seodescription":null,"seotitle":null,"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null,"profile_picture":null},"published":"2025-09-10","image":{"dimensions":{"width":1807,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png?auto=format,compress"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7785433070866141,"src":"/static/6fb035e798972e0ca810051fa7d39690/ea5de/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png","srcSet":"/static/6fb035e798972e0ca810051fa7d39690/6b0e5/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png 200w,\n/static/6fb035e798972e0ca810051fa7d39690/a489e/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png 400w,\n/static/6fb035e798972e0ca810051fa7d39690/ea5de/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png 800w,\n/static/6fb035e798972e0ca810051fa7d39690/b36f0/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png 1200w,\n/static/6fb035e798972e0ca810051fa7d39690/cfd9e/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png 1600w,\n/static/6fb035e798972e0ca810051fa7d39690/ca4de/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.png 1807w","srcWebp":"/static/6fb035e798972e0ca810051fa7d39690/0c129/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.webp","srcSetWebp":"/static/6fb035e798972e0ca810051fa7d39690/0e93d/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.webp 200w,\n/static/6fb035e798972e0ca810051fa7d39690/2259f/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.webp 400w,\n/static/6fb035e798972e0ca810051fa7d39690/0c129/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.webp 800w,\n/static/6fb035e798972e0ca810051fa7d39690/45222/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.webp 1200w,\n/static/6fb035e798972e0ca810051fa7d39690/1f191/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.webp 1600w,\n/static/6fb035e798972e0ca810051fa7d39690/93fc4/aMFRw2GNHVfTO_AW_BLOHGEADERLoyaltybydesign.webp 1807w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"link":{"uid":"loyalty-by-design-gen-z-report"},"related_blogs":[{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Shifting States: A new way for brands to understand Gen Z's fluid state of mind","spans":[{"start":9,"end":15,"type":"strong"},{"start":60,"end":71,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"Shifting States is the name of our UK representative research into Gen Z that offers brands a new way to connect with a generation defined by change. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Great State","job_title":null},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z8WcaxsAHJWomDMv_SSblogheader.png?auto=format,compress"},"article_type":"Reports","published":"2025-02-14","link":{"uid":"shifting-states-gen-z-insight-report"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z8WcaxsAHJWomDMv_SSblogheader.png?auto=format,compress"},"_meta":{"uid":"shifting-states-gen-z-insight-report"}}},{"blog":null},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"heading1","text":"Hacking GenAI: from ideas to organisational impact","spans":[{"start":20,"end":25,"type":"strong"},{"start":29,"end":50,"type":"strong"}],"direction":"ltr"}],"summary_text":[{"type":"paragraph","text":"How can Gen AI expedite organisational innovation? We hung out with our clients at STEM for a day to put some ideas into hyperdrive. Read on to find out how it went. ","spans":[],"direction":"ltr"}],"author":{"__typename":"PRISMIC_Person","name":"Gary Trimnell","job_title":"Technical Director"},"thumbnail":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z_zdFevxEdbNO_6S_BLOGHEADERS1808x1016px-20-.png?auto=format,compress"},"article_type":"Tech","published":"2025-04-09","link":{"uid":"hacking-genai-from-ideas-to-organisational-impact"},"image":{"dimensions":{"width":1808,"height":1016},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/Z_zdFevxEdbNO_6S_BLOGHEADERS1808x1016px-20-.png?auto=format,compress"},"_meta":{"uid":"hacking-genai-from-ideas-to-organisational-impact"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Brands everywhere face an existential challenge: how do we attract Gen Z and keep them coming back? ","spans":[{"start":99,"end":100,"type":"em"},{"start":99,"end":100,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"After surveying 2,200 UK-based participants, including 350 Gen Z digital deep dives, we've found the answer.  In Loyalty By Design, we cracked the Gen Z loyalty code. \n\nIn this report, you’ll find: ","spans":[],"direction":"ltr"},{"type":"list-item","text":"First-hand insights from Gen Z: what drives them away online, and what keeps them coming back","spans":[],"direction":"ltr"},{"type":"list-item","text":"Key quantitative findings drawn from our three-phase research ","spans":[],"direction":"ltr"},{"type":"list-item","text":"Real-world examples from DX leaders at ASOS, Waitrose and 
Jaguar Land Rover (JLR) ","spans":[],"direction":"ltr"},{"type":"list-item","text":"Immediate actions to help you create digital experiences Gen Z choose to return to.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Read it here.","spans":[{"start":0,"end":13,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.figma.com/proto/31sb06DVgm0AECm2wSw4zy/Shifting-States?node-id=3938-2000&p=f&t=HPuj2YA6vmz2Wb9N-0&scaling=contain&content-scaling=fixed&page-id=3938%3A1999","target":"_blank"}}],"direction":"ltr"}]}}],"_meta":{"uid":"loyalty-by-design-gen-z-report"}}}},"pageContext":{"isCreatedByStatefulCreatePages":false,"rootQuery":"\n  query PrismicBlogArticleByDocumentID($uid: String!) {\n    prismic {\n      blog_article(uid: $uid, lang: \"en-gb\") {\n        ...prismicBlogArticleFields\n      }\n    }\n  }\n","id":"aMFSThEAAC4AMr8z","lang":"en-gb","uid":"loyalty-by-design-gen-z-report","alternateLanguages":[]}}