{"data":{"prismic":{"partner_page":{"text":[{"type":"heading1","text":"Accelerating delivery with Adobe","spans":[{"start":0,"end":12,"type":"strong"}]}],"title":[{"type":"paragraph","text":"Adobe","spans":[{"start":0,"end":5,"type":"strong"}]}],"landscape_image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg?auto=compress,format"},"portrait_image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg?auto=compress,format"},"seodescription":[{"type":"paragraph","text":"Accelerating delivery with Adobe","spans":[]}],"seotitle":[{"type":"paragraph","text":"Adobe","spans":[]}],"largeDeviceImage":{"childImageSharp":{"fluid":{"aspectRatio":2.5048923679060664,"src":"/static/d06a3b630676049844ea352e08a6752f/d47f1/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg","srcSet":"/static/d06a3b630676049844ea352e08a6752f/b5b92/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg 200w,\n/static/d06a3b630676049844ea352e08a6752f/3ff6e/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg 400w,\n/static/d06a3b630676049844ea352e08a6752f/d47f1/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg 800w,\n/static/d06a3b630676049844ea352e08a6752f/86173/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg 1200w,\n/static/d06a3b630676049844ea352e08a6752f/e3107/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg 1280w","srcWebp":"/static/d06a3b630676049844ea352e08a6752f/0c129/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp","srcSetWebp":"/static/d06a3b630676049844ea352e08a6752f/0e93d/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp 200w,\n/static/d06a3b630676049844ea352e08a6752f/2259f/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp 400w,\n/static/d06a3b630676049844ea352e08a6752f/0c129/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp 800w,\n/static/d06a3b630676049844ea352e08a6752f/45222/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp 1200w,\n/static/d06a3b630676049844ea352e08a6752f/80f20/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp 1280w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"smallDeviceImage":{"childImageSharp":{"fluid":{"aspectRatio":2.5048923679060664,"src":"/static/d06a3b630676049844ea352e08a6752f/d47f1/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg","srcSet":"/static/d06a3b630676049844ea352e08a6752f/b5b92/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg 200w,\n/static/d06a3b630676049844ea352e08a6752f/3ff6e/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg 400w,\n/static/d06a3b630676049844ea352e08a6752f/d47f1/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg 800w,\n/static/d06a3b630676049844ea352e08a6752f/86173/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg 1200w,\n/static/d06a3b630676049844ea352e08a6752f/e3107/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.jpg 1280w","srcWebp":"/static/d06a3b630676049844ea352e08a6752f/0c129/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp","srcSetWebp":"/static/d06a3b630676049844ea352e08a6752f/0e93d/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp 200w,\n/static/d06a3b630676049844ea352e08a6752f/2259f/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp 400w,\n/static/d06a3b630676049844ea352e08a6752f/0c129/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp 800w,\n/static/d06a3b630676049844ea352e08a6752f/45222/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp 1200w,\n/static/d06a3b630676049844ea352e08a6752f/80f20/f326a9c2-f250-40e0-b85c-e3e8789bbc8e_Partners-3.webp 1280w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"body":[{"__typename":"PRISMIC_Partner_pageBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"We are an award-winning Adobe partner, helping our clients deliver at pace and make the most of the Adobe platform to deliver world-class digital experiences.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Our dedicated Adobe team have amassed many years of combined experience delivering Adobe Experience Cloud solutions for industry-leading global organisations, including Goldman Sachs and Dyson. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We have a rich heritage in the digital space and have amassed over 20 years’ experience in digital products, experience, emerging technologies and platforms. We specialise in Adobe Experience Manager (AEM), Adobe Target and Adobe Analytics, working with mid-market organisations through to global brands and government, such as the Royal Navy, Deliveroo, Barclays, Orange and the National Trust. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Through our Digital Foundation Accelerator package, we work with mid-market and scale-up organisations to deliver a digital platform based on Adobe Experience Cloud both affordably and quickly. We also work with larger organisations, such as Honda Europe, delivering alongside other agencies in a federated development model. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We are nimble, both in terms of speed of delivery - we are demonstrably faster at delivery than existing partners – and in terms of our innovative thinking. It’s our efficiency and pace combined with our military-grade security credentials that has led to our reputation as an agency that can think outside the box, without compromising on quality. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Adobe are market leaders for Digital Experience Platforms for completeness of vision and strategic direction as well as their ability to execute, as highlighted on Gartner and Forester reports. The platform provides market-leading capabilities, enhanced by its AI engine (Sensei). This includes advanced content authoring, management and delivery, audience profiling and segmentation, analytics, data management, personalisation and marketing automation. ","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Digital Foundation Accelerator Package\n\nWorking with Adobe, Great State have developed a rapid delivery approach called the Digital Foundation Accelerator Package. This provides clients with the foundations necessary to exploit the long-term benefits of Adobe quickly and affordably. A dedicated Great State team will deliver a packaged set of features in just 12 weeks for a competitive fixed price. This includes the delivery of Adobe Experience Manager (AEM), Adobe Analytics Essentials & Adobe Target Essentials, all underpinned by Adobe Managed Services based on industry-leading, secure, scalable, highly-available and global infrastructure.","spans":[{"start":0,"end":40,"type":"strong"}],"direction":"ltr"}]}},{"__typename":"PRISMIC_Partner_pageBodyImage_quotes","type":"image_quotes","primary":{"title":"Our Approach"},"fields":[{"author":{"__typename":"PRISMIC_Person","name":"Ally Hamilton","job_title":"AEM Lead Architect"},"text":[{"type":"paragraph","text":"“Adobe’s comprehensive suite of products, powered by the AI engine, Sensei, enables us to efficiently deliver intelligent and relevant experiences in real-time.”","spans":[]}],"image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/2619e2b6-8bf9-49d6-87e1-074d3ff6081b_Quote-Ally.jpg?auto=compress,format"},"imageSharp":{"childImageSharp":{"fixed":{"width":1200,"height":479,"src":"/static/b51fa832ecbd5d493c9c2293f6a30198/c4a74/2619e2b6-8bf9-49d6-87e1-074d3ff6081b_Quote-Ally.jpg","srcSet":"/static/b51fa832ecbd5d493c9c2293f6a30198/c4a74/2619e2b6-8bf9-49d6-87e1-074d3ff6081b_Quote-Ally.jpg 1x","srcWebp":"/static/b51fa832ecbd5d493c9c2293f6a30198/a8285/2619e2b6-8bf9-49d6-87e1-074d3ff6081b_Quote-Ally.webp","srcSetWebp":"/static/b51fa832ecbd5d493c9c2293f6a30198/a8285/2619e2b6-8bf9-49d6-87e1-074d3ff6081b_Quote-Ally.webp 1x"}}}},{"author":{"__typename":"PRISMIC_Person","name":"Gary Trimnell","job_title":"Technical Director"},"text":[{"type":"paragraph","text":"“Adobe Experience Manager is a future-proof, secure and scalable platform, capable of delivering highly complex solutions at a global scale.”","spans":[]}],"image":{"dimensions":{"width":1280,"height":511},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/3576c5bf-88da-4ed9-a248-bfc9bdc15c62_Quote-Gary-2.jpg?auto=compress,format"},"imageSharp":{"childImageSharp":{"fixed":{"width":1200,"height":479,"src":"/static/a91596a48f7e46a6fe9c6cfb89cead03/c4a74/3576c5bf-88da-4ed9-a248-bfc9bdc15c62_Quote-Gary-2.jpg","srcSet":"/static/a91596a48f7e46a6fe9c6cfb89cead03/c4a74/3576c5bf-88da-4ed9-a248-bfc9bdc15c62_Quote-Gary-2.jpg 1x","srcWebp":"/static/a91596a48f7e46a6fe9c6cfb89cead03/a8285/3576c5bf-88da-4ed9-a248-bfc9bdc15c62_Quote-Gary-2.webp","srcSetWebp":"/static/a91596a48f7e46a6fe9c6cfb89cead03/a8285/3576c5bf-88da-4ed9-a248-bfc9bdc15c62_Quote-Gary-2.webp 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wonky","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Guest","job_title":null,"profile_picture":{"dimensions":{"width":500,"height":500},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/ea6fc898b8f46193278f2f4cb11dbddc2a078e44_avatar-guest-2.jpg?auto=compress,format"}},"published":"2019-07-22","image":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/cb39f2a5a742af62723866c827707924e933e175_wonky_opinion_844x475.jpg?auto=compress,format"},"programming_language":null,"singleAspectRatioImage":{"childImageSharp":{"fluid":{"aspectRatio":1.776842105263158,"src":"/static/595201236000bffe8bc595cace12776a/d47f1/cb39f2a5a742af62723866c827707924e933e175_wonky_opinion_844x475.jpg","srcSet":"/static/595201236000bffe8bc595cace12776a/b5b92/cb39f2a5a742af62723866c827707924e933e175_wonky_opinion_844x475.jpg 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Hinds","job_title":"Strategy Director"},"thumbnail":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/56e52ee98d33865312205d5ff6c0edc3f79f5be9_travel-loyalty_opinion_844x475.jpg?auto=compress,format"},"article_type":"Opinion","published":"2019-06-13","link":{"uid":"loyalty-and-retention-in-digital-travel"},"image":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/56e52ee98d33865312205d5ff6c0edc3f79f5be9_travel-loyalty_opinion_844x475.jpg?auto=compress,format"},"_meta":{"uid":"loyalty-and-retention-in-digital-travel"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Defined as 'not belonging to or coming from within a particular group', the term ‘Outsider’ is an adjective used by artist and philosopher Steve Chapman to describe the cathartic feeling of 'wonkiness', the profound ability to be an expert in ‘in-expertise’ and the importance of embracing the creative weirdness that resides within each and every one of us.","spans":[]},{"type":"paragraph","text":"Chapman recently gave a thought-provoking Vision Keynote; ‘You're Beautiful Wonkiness’, where he talked about the rise of the outsider and prompted a revolution towards ‘non-sense’.","spans":[]},{"type":"paragraph","text":"During the keynote, he argued that in a generation of formulaic innovation and a society that is driven by stability, it is vital that we take time to break free of our own expectations, explore our uncertainties and embrace the ‘non-sense’. Specialising in creative methods that can help individuals and organisations free themselves from the loops of common sense, where creativity and change are rather difficult, he has kickstarted a subversive movement of creative uncertainty. Whether it’s a silent podcast or a collection of imperfect portraits in Trafalgar Square, he has produced a plethora of projects that have laughed in the face of conformity and championed the ‘in-expertise’ of being unapologetically wonky.","spans":[{"start":498,"end":512,"type":"strong"},{"start":498,"end":512,"type":"hyperlink","data":{"link_type":"Web","url":"https://canscorpionssmoke.com/sound-of-silence/"}},{"start":532,"end":551,"type":"strong"},{"start":532,"end":551,"type":"hyperlink","data":{"link_type":"Web","url":"https://www.youtube.com/watch?v=VCohOt2JenM&autoplay=1"}}]},{"type":"paragraph","text":"In this context, Chapman describes the term ‘wonkiness’ as a positive endearment, an attempt at a task with no training or proficiency, picking up a new instrument with good intentions and ending with a terrible outcome. Since reaching what he described as “peak wonkiness” in 1984, he has derived a few methods of igniting your own creative 'outsider'.","spans":[]},{"type":"paragraph","text":"We’ve picked out our favourites below:","spans":[]},{"type":"paragraph","text":"Dance with your Demons","spans":[{"start":0,"end":22,"type":"strong"}]},{"type":"paragraph","text":"The first step to ‘wonkiness’ is without doubt the hardest. In order to progress along the figurative road to ‘non-sense'. Chapman believes it is imperative you attempt to remove the boundaries that your inner critic has assembled. By listening to the voice that screams, “I wouldn’t do that if I were you!” you are inadvertently becoming your own worst enemy. However, by choosing to provoke your inner-demons, you will find that your way of thinking will drastically improve. This in turn will prove to your pessimistic inner voice that formulaic ways of thinking are not always definitive routes to success.\n","spans":[]},{"type":"paragraph","text":"","spans":[]}]}},{"__typename":"PRISMIC_Blog_articleBodyContent_width_image","type":"content_width_image","primary":{"caption":null,"content_width_image":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/a51f4fed-a13f-48d8-b5b0-38cab422ade2_Blog-Image-2.png?auto=compress,format"},"content_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.776842105263158,"src":"/static/316d3ae3b4e824693d0cb9b8039ca2eb/3e93a/a51f4fed-a13f-48d8-b5b0-38cab422ade2_Blog-Image-2.png","srcSet":"/static/316d3ae3b4e824693d0cb9b8039ca2eb/2f903/a51f4fed-a13f-48d8-b5b0-38cab422ade2_Blog-Image-2.png 320w,\n/static/316d3ae3b4e824693d0cb9b8039ca2eb/96d29/a51f4fed-a13f-48d8-b5b0-38cab422ade2_Blog-Image-2.png 640w,\n/static/316d3ae3b4e824693d0cb9b8039ca2eb/3e93a/a51f4fed-a13f-48d8-b5b0-38cab422ade2_Blog-Image-2.png 844w","srcWebp":"/static/316d3ae3b4e824693d0cb9b8039ca2eb/43f98/a51f4fed-a13f-48d8-b5b0-38cab422ade2_Blog-Image-2.webp","srcSetWebp":"/static/316d3ae3b4e824693d0cb9b8039ca2eb/c172f/a51f4fed-a13f-48d8-b5b0-38cab422ade2_Blog-Image-2.webp 320w,\n/static/316d3ae3b4e824693d0cb9b8039ca2eb/c03cf/a51f4fed-a13f-48d8-b5b0-38cab422ade2_Blog-Image-2.webp 640w,\n/static/316d3ae3b4e824693d0cb9b8039ca2eb/43f98/a51f4fed-a13f-48d8-b5b0-38cab422ade2_Blog-Image-2.webp 844w","sizes":"(max-width: 844px) 100vw, 844px","presentationWidth":844}}}}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"To confront his own demons, Chapman began drawing them, picturing them alongside each of his uncertain creative decisions. This constructive idea later evolved into building a life-size model, a terrifying mask and puppet of his inner critic, which he then began to perform with during his keynotes. This unusual method allowed him to break free of the corporate world and pursue his creative visions with renewed vigour. So, before you attempt your own ‘wonky’ contributions, get to know your demons and grow from them - 'outsiders' don’t need permission from anyone.\n\nThe Sweet Spot of Discomfort","spans":[{"start":570,"end":598,"type":"strong"}]},{"type":"paragraph","text":"Finding the right mix of reason and originality within ‘in-expertise’ is a slippery slope, one that often is extinguished before any progress is made. However, after experiencing his own last-minute doubts before the release of a project, Chapman has produced a fool-proof plan for achieving gratifying 'wonkiness':","spans":[]}]}},{"__typename":"PRISMIC_Blog_articleBodyContent_width_image","type":"content_width_image","primary":{"caption":null,"content_width_image":{"dimensions":{"width":1688,"height":950},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/23bdb0f2-a957-49ff-a5bc-43dda088cf3e_Blog-Image-4.png?auto=compress,format"},"content_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.776842105263158,"src":"/static/345a807e6135cd69cf9423e056a9cd52/ac2a7/23bdb0f2-a957-49ff-a5bc-43dda088cf3e_Blog-Image-4.png","srcSet":"/static/345a807e6135cd69cf9423e056a9cd52/2f903/23bdb0f2-a957-49ff-a5bc-43dda088cf3e_Blog-Image-4.png 320w,\n/static/345a807e6135cd69cf9423e056a9cd52/96d29/23bdb0f2-a957-49ff-a5bc-43dda088cf3e_Blog-Image-4.png 640w,\n/static/345a807e6135cd69cf9423e056a9cd52/ac2a7/23bdb0f2-a957-49ff-a5bc-43dda088cf3e_Blog-Image-4.png 1280w,\n/static/345a807e6135cd69cf9423e056a9cd52/68401/23bdb0f2-a957-49ff-a5bc-43dda088cf3e_Blog-Image-4.png 1688w","srcWebp":"/static/345a807e6135cd69cf9423e056a9cd52/80f20/23bdb0f2-a957-49ff-a5bc-43dda088cf3e_Blog-Image-4.webp","srcSetWebp":"/static/345a807e6135cd69cf9423e056a9cd52/c172f/23bdb0f2-a957-49ff-a5bc-43dda088cf3e_Blog-Image-4.webp 320w,\n/static/345a807e6135cd69cf9423e056a9cd52/c03cf/23bdb0f2-a957-49ff-a5bc-43dda088cf3e_Blog-Image-4.webp 640w,\n/static/345a807e6135cd69cf9423e056a9cd52/80f20/23bdb0f2-a957-49ff-a5bc-43dda088cf3e_Blog-Image-4.webp 1280w,\n/static/345a807e6135cd69cf9423e056a9cd52/d92c7/23bdb0f2-a957-49ff-a5bc-43dda088cf3e_Blog-Image-4.webp 1688w","sizes":"(max-width: 1280px) 100vw, 1280px","presentationWidth":1280}}}}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"This simple graph is a representation of our moral limitations. Using one of his art projects as an example, he explained ‘Too Comfortable’ was a connotation of what we can easily achieve e.g. posting photos to his Instagram. On the other hand, ‘Too Uncomfortable’ personifies what he believes to be morally wrong or potentially harmful to his vision e.g. dispersing his artwork using Graffiti.","spans":[]},{"type":"paragraph","text":"The ‘Sweet Spot of Discomfort’ is an accumulation of both. Having established that Instagram was becoming a less valued outlet for his creativity and that widespread Graffiti could risk legal problems, Chapman needed a new approach. Under the hashtag #freeart, he designed, painted and abandoned little pieces of art around London to showcase his work in a legal manner. This visual method avoided the simplicity of Instagram and did not break his moral code of permanently vandalising properties, placing both his conscience and work perfectly between his range of comfort and discomfort.","spans":[]},{"type":"paragraph","text":"The message that Chapman took away from this particular example is that pushing the limits of his 'wonkiness' by going outside of his comfort zone, taking risks and embracing the unfamiliar were incredibly positive. He found his metaphorical sweet spot, an area of productivity that not only improved his capabilities, but confidence as well.","spans":[]},{"type":"paragraph","text":"Hang out with Weirdos","spans":[{"start":0,"end":21,"type":"strong"}]},{"type":"paragraph","text":"Every day we meet new people, each person is entirely unique and carrying knowledge or experience that we may never encounter ourselves. Whether these are friends, colleagues, family or complete strangers, each individual you interact with has the opportunity to influence you in ways you might not have considered.","spans":[]},{"type":"paragraph","text":"","spans":[]}]}},{"__typename":"PRISMIC_Blog_articleBodyContent_width_image","type":"content_width_image","primary":{"caption":null,"content_width_image":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/7fc368cf-4dfc-410a-9f59-1c021e1bcefd_Blog-Image-1.png?auto=compress,format"},"content_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.776842105263158,"src":"/static/ca49e107cd827a65b8f304a429d84342/3e93a/7fc368cf-4dfc-410a-9f59-1c021e1bcefd_Blog-Image-1.png","srcSet":"/static/ca49e107cd827a65b8f304a429d84342/2f903/7fc368cf-4dfc-410a-9f59-1c021e1bcefd_Blog-Image-1.png 320w,\n/static/ca49e107cd827a65b8f304a429d84342/96d29/7fc368cf-4dfc-410a-9f59-1c021e1bcefd_Blog-Image-1.png 640w,\n/static/ca49e107cd827a65b8f304a429d84342/3e93a/7fc368cf-4dfc-410a-9f59-1c021e1bcefd_Blog-Image-1.png 844w","srcWebp":"/static/ca49e107cd827a65b8f304a429d84342/43f98/7fc368cf-4dfc-410a-9f59-1c021e1bcefd_Blog-Image-1.webp","srcSetWebp":"/static/ca49e107cd827a65b8f304a429d84342/c172f/7fc368cf-4dfc-410a-9f59-1c021e1bcefd_Blog-Image-1.webp 320w,\n/static/ca49e107cd827a65b8f304a429d84342/c03cf/7fc368cf-4dfc-410a-9f59-1c021e1bcefd_Blog-Image-1.webp 640w,\n/static/ca49e107cd827a65b8f304a429d84342/43f98/7fc368cf-4dfc-410a-9f59-1c021e1bcefd_Blog-Image-1.webp 844w","sizes":"(max-width: 844px) 100vw, 844px","presentationWidth":844}}}}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"To help refine his own ‘wonky’ qualities, Chapman ensures that those closest to him share a similar mindset to his own. What makes a person ‘wonky’ is entirely relative. Therefore, you may interpret its meaning and definition very differently to your neighbour. However, surrounding yourself with your own chosen tribe of ‘outsiders’ and creative minds might be exactly what you need to begin your journey down the road to ‘non-sense’. Not only will these people challenge your opinions, they will encourage growth, bring a new-found confidence to your work and prompt collaborative approaches to any new ideas.","spans":[]},{"type":"heading3","text":"You're Beautiful Wonkiness","spans":[]},{"type":"paragraph","text":"","spans":[]},{"type":"paragraph","text":"\"In an expert’s mind there are few opportunities, in a beginner's mind there are infinite.\" After listening to Chapman’s keynote, this quote has never rung so true for me. Highlighting our society's ability to push us between who we naturally are and who we feel we should be, he shows us how to confront our limitations and make peace with our inner-critics, tasks that we may previously have considered trivial.","spans":[]},{"type":"paragraph","text":"","spans":[]},{"type":"paragraph","text":"","spans":[]}]}},{"__typename":"PRISMIC_Blog_articleBodyContent_width_image","type":"content_width_image","primary":{"caption":null,"content_width_image":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/b897f6c9-5761-4673-88e2-ec68404beded_Blog-Image-3.png?auto=compress,format"},"content_width_imageSharp":{"childImageSharp":{"fluid":{"aspectRatio":1.776842105263158,"src":"/static/394b91fe960c125f791d8c8884d94024/3e93a/b897f6c9-5761-4673-88e2-ec68404beded_Blog-Image-3.png","srcSet":"/static/394b91fe960c125f791d8c8884d94024/2f903/b897f6c9-5761-4673-88e2-ec68404beded_Blog-Image-3.png 320w,\n/static/394b91fe960c125f791d8c8884d94024/96d29/b897f6c9-5761-4673-88e2-ec68404beded_Blog-Image-3.png 640w,\n/static/394b91fe960c125f791d8c8884d94024/3e93a/b897f6c9-5761-4673-88e2-ec68404beded_Blog-Image-3.png 844w","srcWebp":"/static/394b91fe960c125f791d8c8884d94024/43f98/b897f6c9-5761-4673-88e2-ec68404beded_Blog-Image-3.webp","srcSetWebp":"/static/394b91fe960c125f791d8c8884d94024/c172f/b897f6c9-5761-4673-88e2-ec68404beded_Blog-Image-3.webp 320w,\n/static/394b91fe960c125f791d8c8884d94024/c03cf/b897f6c9-5761-4673-88e2-ec68404beded_Blog-Image-3.webp 640w,\n/static/394b91fe960c125f791d8c8884d94024/43f98/b897f6c9-5761-4673-88e2-ec68404beded_Blog-Image-3.webp 844w","sizes":"(max-width: 844px) 100vw, 844px","presentationWidth":844}}}}},{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"In order to succeed in any industry, structure and familiarity are considered necessities. If we dare to approach innovation from a different perspective, tilt the platform per-say, the risk of rejection becomes all the more likely. However, what Chapman has proposed is now beginning to alter our perception of the predictable. As a society that supposedly thrives off diversity, being told to avoid your true-self and to restrict your capabilities to pre-conceived notions of ordinary can seem contradictory. Embracing the unknown and unapologetically challenging your own opinions may feel near-impossible, but with the right mindset, these skills can become the defining factors of your person.","spans":[]},{"type":"paragraph","text":"So, in order to put a pause on the conventional, before you approach that document you’ve been sidelining for weeks, that big presentation that doesn’t quite hit the mark or the report you can’t quite finish, maybe take a step back and ask yourself, are you encouraging the weird and wonderful? Hitting that sweet spot of discomfort? If not, don’t panic, you’ve got time - the uprising of 'wonkiness' is only just beginning.","spans":[]}]}}],"_meta":{"uid":"steve-chapman-go-forth-and-be-wonky"}},"article_2":{"__typename":"PRISMIC_Blog_article","article_type":"Opinion","title":[{"type":"paragraph","text":"Innovation in action","spans":[{"start":0,"end":11,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"Best innovation practice across sectors can inspire organisations who are..","spans":[]}],"seodescription":null,"seotitle":[{"type":"paragraph","text":"Innovation in action","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Miranda Glover","job_title":"Business 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Director"},"thumbnail":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/d3b8fda620940c28f3cd1cb6d4f055038d5cb1e9_transformation-culture_opinion_844x475.jpg?auto=compress,format"},"article_type":"Opinion","published":"2019-02-11","link":{"uid":"the-culture-of-successful-transformation"},"image":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/d3b8fda620940c28f3cd1cb6d4f055038d5cb1e9_transformation-culture_opinion_844x475.jpg?auto=compress,format"},"_meta":{"uid":"the-culture-of-successful-transformation"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"paragraph","text":"How the digital industry can help arrest Climate Change","spans":[{"start":8,"end":24,"type":"strong"},{"start":41,"end":55,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"At the World Economic Forum Annual Meeting earlier this year it was stated..","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Miranda Glover","job_title":"Business Director"},"thumbnail":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/fae029cc-3657-4737-91b8-6923da7fc26e_Climate+Change+844x475.jpg?auto=compress,format"},"article_type":"Opinion","published":"2019-11-07","link":{"uid":"how-the-digital-industry-can-help-arrest-climate-change"},"image":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/fae029cc-3657-4737-91b8-6923da7fc26e_Climate+Change+844x475.jpg?auto=compress,format"},"_meta":{"uid":"how-the-digital-industry-can-help-arrest-climate-change"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Best innovation practice across sectors can inspire organisations who are slower to adopt new models. Five brands clearly presented their successful approaches at the Digital Innovation Hub which we chaired in London in March.","spans":[{"start":189,"end":190,"type":"strong"}]},{"type":"heading3","text":"1. Electrolux AB\n","spans":[]},{"type":"paragraph","text":"The Swedish multinational home appliance manufacturer is consistently ranked the world's second largest appliance maker and has successfully made the move from selling appliances to selling experiences.","spans":[]},{"type":"paragraph","text":"Beatrice Maestri, Open Innovation Manager, aligns innovation to business processes that enable the swift implementation of ‘the new’. She advises following these steps:","spans":[]},{"type":"o-list-item","text":"Capture – promote and identify new trends and solutions","spans":[]},{"type":"o-list-item","text":"Scout – support internal clients and address the challenges","spans":[]},{"type":"o-list-item","text":"Empower – Internal function which turn opportunities into applicable/actionable solutions","spans":[]},{"type":"paragraph","text":"For Electrolux, these work with three innovation pillars: network, to open new alliances; portfolio, to create and nurture the how of innovation; and mindset, to facilitate collaboration and energy.","spans":[]},{"type":"paragraph","text":"Her advice for succes is to define your vision and stay focused but not shortsighted; to align on expectations and continuously engage; to design impact not output and be open to pivoting and last but not least, to give it a structured approach but leave room for flexibility.","spans":[]},{"type":"heading3","text":"2. Bupa\n","spans":[]},{"type":"paragraph","text":"Bupa is an international healthcare group, with its origins and headquarters in the UK but serving 32 million customers in 190 countries worldwide.","spans":[]},{"type":"paragraph","text":"John Moore, Head of Customer Labs, has created a ‘customer’ not an innovation lab – as a continuous catalyst for business change. Access to start ups is useful for Bupa – it helps them see what Venture Capitalists are investing in, and perhaps more interestingly, what they’re NOT backing.","spans":[]},{"type":"paragraph","text":"Bupa always strives to work from a customer-centric view. Many organisations will claim to be customer-centric, but more often than not, their services are built around the organisational structure, not the customer need.","spans":[]},{"type":"paragraph","text":"For Bupa, deep consumer insight is critical to understanding their motivations or problems – which often upends assumptions. A customer who has a broken hip for example, will receive a different treatment plan if they are in Poland, Brazil or Singapore – but their motivations/drivers for engagement are fundamentally the same – to become active again. That purpose, therefore, must be core to Bupa’s services and solutions.","spans":[]},{"type":"paragraph","text":"His advice:","spans":[{"start":0,"end":11,"type":"strong"}]},{"type":"paragraph","text":"• Stay relevant – prove there is a problem, prove the solution solves the problem, prove they’ll pay for it, prove you can scale it","spans":[]},{"type":"paragraph","text":"• Bring to life the customer journey – make it better for them, don’t be distracted by shiny objects if they aren’t right for your customer","spans":[]},{"type":"paragraph","text":"• Make differences count – if you’re the cool kid that sits apart from everyone you’ll fail. You need to sit within the organisation where you’re trying to elicit change, bring them along for the ride","spans":[]},{"type":"heading3","text":"3. JustGiving\n","spans":[]},{"type":"paragraph","text":"Since they were founded in 2001, JustGiving has helped people in 164 countries raise over $4.5 billion for good causes. Director of Growth, Danny Denhard, advises that before embarking on a new innovation, it is essential to understand:","spans":[]},{"type":"o-list-item","text":"What are you good at?","spans":[]},{"type":"o-list-item","text":"Are you better than the competition?","spans":[]},{"type":"o-list-item","text":"Does it pass the mum test?(your harshest critic – would she use it, understand it?)","spans":[]},{"type":"o-list-item","text":"Is there a priceless/happy moment – would you remember it?","spans":[]},{"type":"o-list-item","text":"How are you going to build your brand?","spans":[]},{"type":"paragraph","text":"The key considerations for the launch of a new innovation to market are also clearly defined. Do you have the right people (number, skills and culture) to deliver it? Do you have ther right product - will it actually work? Can you be the right partner? Will you be platform of choice? Is it ok to be the second choice? Does it translate okay?","spans":[]},{"type":"paragraph","text":"You also have to go beyond what is ‘expected’ of you and head toward the surprise and delight whilst continuously auditing your products against your competitors:","spans":[{"start":0,"end":162,"type":"strong"}]},{"type":"paragraph","text":"• KEEP – if it works, does what it needs to do, keep it","spans":[]},{"type":"paragraph","text":"• CURE – if it doesn’t do what you need it to do, cure it, to make sure it does","spans":[]},{"type":"paragraph","text":"• COPY – if there is a product in market from the competitor that works, copy it, don’t reinvent the wheel","spans":[]},{"type":"paragraph","text":"• KILL – if it doesn’t work, kill it and move on","spans":[]},{"type":"heading3","text":"4. Co-op\n","spans":[]},{"type":"paragraph","text":"As a business, Co-op Funeralcare accounts for a third of UK customer spend on funerals. Carl Burton, head of digital products, has steered a digital transformation programme that better manages the complex and variable processes in this age-old business.","spans":[]},{"type":"paragraph","text":"His product (not project) team has developed bespoke software to fit the contemporary needs of the business and to enable ongoing innovation to sit at the heart of the proposition. End users and the whole internal team are on the transformation journey with them e.g. embalming experts, funeral directors, UX designers, families and friends of the bereaved.","spans":[]},{"type":"paragraph","text":"Carl has found that getting real users of the services to tell their stories gives stakeholders a reason to buy in to their ambitions for innovation and effective change. He advises the best way to innovate is to work agile, to fail fast and to learn quickly – and, most importantly, not to hide bad news – admit it, face up to it, make changes and prevent more problems further down the line. Test innovation early – before you invest more spend and recognise that the user journey is different depending on each person – not everyone is the same or will want the same services or support e.g. someone planning a funeral for a gardener will care more about flowers, someone who’s religious may care more about the priest or the church.","spans":[]},{"type":"paragraph","text":"He shared his six tips:","spans":[{"start":0,"end":23,"type":"strong"}]},{"type":"o-list-item","text":"Seeing problems first hand is valuable – don’t just take at face value.","spans":[]},{"type":"o-list-item","text":"Be open about progress – talk about it often, regularly – internal comms piece about sharing (show and tell, live streams, week notes)","spans":[]},{"type":"o-list-item","text":"Be humble – admit when you’re wrong, don’t be afraid to stop","spans":[]},{"type":"o-list-item","text":"Put yourself inside the user context to get the real story / real issues","spans":[]},{"type":"o-list-item","text":"Combine qualitative and quantitative research to get new insights","spans":[]},{"type":"o-list-item","text":"Early adoption means you can see data and success early too","spans":[]},{"type":"heading3","text":"5. Orange\n","spans":[]},{"type":"paragraph","text":"At Orange there are 3,000+ people, 6,000 patents, a 700-million-euro investment and 12 international innovation centres. Nicolas Bry, COO Orange StartUp Studios, was tasked with bringing the programme together globally and engaging more people in the process. The Orange approach is quite systemic, driven by multiple initiatives, and is considered to be a company-wide learning expedition. Orange have introduced an intrapreneur programme – they want everyone to innovate. For Orange an ‘interpreneur’ follows certain principles:","spans":[]},{"type":"paragraph","text":"• A tunnel of goodwill – don’t kill an idea prematurely","spans":[]},{"type":"paragraph","text":"• A positive rebel – jumps barriers, is resilient","spans":[]},{"type":"paragraph","text":"• Doesn’t have super powers, has super desire","spans":[]},{"type":"paragraph","text":"• Hacks rules but does not break them – ideating on the next version or iteration","spans":[]},{"type":"paragraph","text":"Once an idea gets to incubation, Orange commits 100% to its development so the innovator no longer does their normal day job and is given the tools, people and a coach to help make the project succeed. The results speak for themselves; programme growth (50-150), new international programmes including two African winners and four projects transitioning from the programme to become a business reality.","spans":[]},{"type":"paragraph","text":"Orange view this programme both as an innovation and transformation journey – one that is distributed externally and internally to develop new thinking and fuel positive culture change. Since Orange’s inception it has widely been known as a ‘future brand’ and of all the businesses sharing best practice at the Digital Innovation Hub, their embrace both of a culture and practice of innovation shows an admirable ability to continue to flex, take calculated risks and think future-term.","spans":[]},{"type":"paragraph","text":"Working to a clear transformation framework and defined innovation process that aligns to your business roadmap will help you gain that essential commitment from stakeholders for your innovation agenda. If you’d like to know more about our approach, please get in touch.","spans":[{"start":257,"end":269,"type":"strong"},{"start":257,"end":269,"type":"hyperlink","data":{"link_type":"Web","url":"mailto:hello@greatstate.co"}}]}]}}],"_meta":{"uid":"innovation-in-action"}},"article_3":{"__typename":"PRISMIC_Blog_article","article_type":"Opinion","title":[{"type":"paragraph","text":"How to employ a digital-first recruitment strategy","spans":[{"start":16,"end":29,"type":"strong"},{"start":30,"end":42,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"Increasingly our clients are seeking practical recruitment strategies to..","spans":[]}],"seodescription":null,"seotitle":[{"type":"paragraph","text":"How to employ a digital-first recruitment strategy","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Andrew Green","job_title":"Client 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Strategist"},"thumbnail":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate%2Fd13e19e1-6d69-4c2b-a996-973417f41de8_unicorn+recruitment.jpg?auto=compress,format"},"article_type":"Opinion","published":"2019-11-19","link":{"uid":"recruiting-for-the-future"},"image":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate%2Fd13e19e1-6d69-4c2b-a996-973417f41de8_unicorn+recruitment.jpg?auto=compress,format"},"_meta":{"uid":"recruiting-for-the-future"}}},{"blog":{"__typename":"PRISMIC_Blog_article","title":[{"type":"paragraph","text":"High growth needs a North Star","spans":[{"start":19,"end":30,"type":"strong"}]}],"summary_text":[{"type":"paragraph","text":"How do start-ups transform into solid businesses with sustainable plans..","spans":[]}],"author":{"__typename":"PRISMIC_Person","name":"Guest","job_title":null},"thumbnail":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/25523bb1-5dc2-4376-9993-c4ef4ae325fb_High_Growth_Opinion_844x475%5B1%5D.jpg?auto=compress,format"},"article_type":"Opinion","published":"2019-02-20","link":{"uid":"high-growth-needs-a-north-star"},"image":{"dimensions":{"width":844,"height":475},"alt":null,"copyright":null,"url":"https://images.prismic.io/greatstate/25523bb1-5dc2-4376-9993-c4ef4ae325fb_High_Growth_Opinion_844x475%5B1%5D.jpg?auto=compress,format"},"_meta":{"uid":"high-growth-needs-a-north-star"}}}],"body":[{"__typename":"PRISMIC_Blog_articleBodyText","type":"text","primary":{"text":[{"type":"paragraph","text":"Increasingly our clients are seeking practical recruitment strategies to attract, engage, convert and retain the very best candidates in an increasingly complex, omnichannel marketplace.","spans":[{"start":0,"end":186,"type":"strong"}]},{"type":"paragraph","text":"For many, this requires moving from top-down corporate communications and an unhealthy reliance on recruiters or CVs, to a strategically led user-first engagement programme. This mindset change is the enabler for personalised and contextually relevant techniques to welcome potential candidates into a process on the channel/s that resonates most.","spans":[]},{"type":"paragraph","text":"The shift in external service requirements can’t be achieved without internal practice change. Restructuring tools, technologies, media focus, content creation and delivery help unlock the value of the user centred service design direction.","spans":[]},{"type":"paragraph","text":"Working with the Royal Navy and University of West of England (UWE), we combine our team’s expertise with the latest intelligent technologies to respond in real-time to the attitudinal and behavioral needs of our target recruits.","spans":[]},{"type":"paragraph","text":"We have adopted a tried and tested, award-winning, mobile-first, user-centered strategy. We deliver compelling, targeted content to the right candidates through the right channels, at the right times. Sharing this content to potential employees ‘where they are’ through social channels and direct digital interactions.","spans":[]},{"type":"paragraph","text":"Based on our experience, we have five tips for any brand employer who is looking to invest in their recruitment strategy and is interested in developing their capabilities in this area:","spans":[]},{"type":"paragraph","text":"1) Do your research Get to know your audience, identify the barriers, spot the opportunities for improvement and challenge the misconceptions. Understand who you want to reach and what channels are best to reach them on. An important first step in any good recruitment strategy.","spans":[{"start":0,"end":19,"type":"strong"}]},{"type":"paragraph","text":"2) Be authentic Involve employees and real people in your recruitment narrative. If they are genuine and what they say is grounded in truth – this will have more impact and is more likely to be trusted by their peers. An honest insight into the organization which accurately portrays reality will ensure that only the right candidates progress and are more likely to stay if they are employed.","spans":[{"start":0,"end":15,"type":"strong"}]},{"type":"paragraph","text":"3) One size doesn’t fit all Deliver personalised content multichannel and interact with potential recruits across a connected journey, regardless of their entry point. Different channels or content may resonate or be more engaging for different candidates and a customer journey will rarely be linear. Be mindful that a recruit might try and join more than once or you may want to keep them in your pipeline for future opportunities, so you want to tailor the communications to accommodate their requirements too.","spans":[{"start":0,"end":27,"type":"strong"}]},{"type":"paragraph","text":"4) Adjacent influence Not every communication has to reach your core audience directly. Consider adapting the messaging and content to appeal to peers, parents or friends as they may indirectly influence the audience you are targeting. This is something we found very relevant for the Royal Navy and UWE, for whom parents were an important adjacent influence, because of safety concerns or financial considerations for example.","spans":[{"start":0,"end":21,"type":"strong"}]},{"type":"paragraph","text":"5) Future proof Keep monitoring progress and adapting communications in line with ongoing feedback and analytics. Don’t be afraid to experiment and take risks, if you’re learning from the results. Ensure there is a nurture contact strategy in place that means you don’t lose touch or go quiet on potential candidates at any point in their customer journey.","spans":[{"start":0,"end":15,"type":"strong"}]},{"type":"paragraph","text":"To find out how we can help you implement a digital-first recruitment strategy get in touch.","spans":[{"start":79,"end":91,"type":"strong"},{"start":79,"end":91,"type":"hyperlink","data":{"link_type":"Web","url":"mailto:hello@greatstate.co"}}]}]}}],"_meta":{"uid":"how-to-employ-a-digital-first-recruitment-strategy"}},"article_4":null,"article_5":null}},{"__typename":"PRISMIC_Partner_pageBodyBanner","type":"banner","content":{"link_text":[{"type":"paragraph","text":"Get in touch","spans":[]}],"paragraph_1":[{"type":"paragraph","text":"Get in touch to find out how we can help your brand","spans":[]}],"title":[{"type":"paragraph","text":"Want to lead your market?","spans":[]}]}}],"relatedCaseStudies":[{"case_study":null},{"case_study":null}]}}},"pageContext":{"isCreatedByStatefulCreatePages":false,"rootQuery":"\n  query PrismicPartnerPageByDocumentID($uid: String!) {\n    prismic {\n      partner_page(uid: $uid, lang: \"en-gb\") {\n        text: intro_text\n        title\n        landscape_image\n        portrait_image\n        seodescription\n        seotitle\n        largeDeviceImage: landscape_imageSharp {\n          childImageSharp {\n            ...prismicGatsbyImageSharp\n          }\n        }\n        smallDeviceImage: portrait_imageSharp {\n          childImageSharp {\n            ...prismicGatsbyImageSharp\n          }\n        }\n        body {\n          ... on PRISMIC_Partner_pageBodyImage_quotes {\n            type\n            primary {\n              title\n            }\n            fields {\n              author {\n                ... on PRISMIC_Person {\n                  name\n                  job_title\n                }\n              }\n              text\n              image\n              imageSharp {\n                childImageSharp {\n                  fixed(width: 1200, quality: 100) {\n                    ...GatsbyImageSharpFixed_withWebp_noBase64\n                  }\n                }\n              }\n            }\n          }\n          ... on PRISMIC_Partner_pageBodyText {\n            type\n            primary {\n              text\n            }\n          }\n          ... on PRISMIC_Partner_pageBodyFull_width_image {\n            type\n            primary {\n              caption\n              full_width_image\n              full_width_imageSharp {\n                childImageSharp {\n                  ...prismicGatsbyImageSharp\n                }\n              }\n            }\n          }\n          ... on PRISMIC_Partner_pageBodyFigure_block {\n            type\n            fields {\n              figure\n              label\n            }\n          }\n          ...partnerCta\n          ... on PRISMIC_Partner_pageBodyArticle_slider_block {\n            type\n            label\n            primary {\n              title_of_section\n              article_1 {\n                ...prismicBlogArticleFields\n              }\n              article_2 {\n                ...prismicBlogArticleFields\n              }\n              article_3 {\n                ...prismicBlogArticleFields\n              }\n              article_4 {\n                ...prismicBlogArticleFields\n              }\n              article_5 {\n                ...prismicBlogArticleFields\n              }\n            }\n          }\n        }\n        relatedCaseStudies: related_case_studies {\n          case_study {\n            ... on PRISMIC_Case_study {\n              ...prismicCaseStudyCardNoTitle\n            }\n          }\n        }\n      }\n    }\n  }\n","id":"XcL-qxAAALJlNZCT","lang":"en-gb","uid":"adobe","alternateLanguages":[]}}